Comscore now tracking YouTube channels like regular TV. Pretty cool glimpse of the future.
|Next New Networks||4771.56||4.4||4.0|
|Hearst Television Inc.||3102.47||2.1||4.0|
From Comscore’s site:
Benefits of YouTube Partner Reporting
- With 3rd party measurement, YouTube partners can better monetize their content by having their audiences represented to the agencies and brands that actively use Video Metrix data.
- In parallel, the industry can now quantify the number of unique viewers belonging to different YouTube channels, as well as the demographics of those viewers.
comScore Video Metrix enables stakeholders to:
- Quantify the number of unique viewers belonging to different YouTube channels
- Understand the age, gender, household income, household size, race, geographical region, and many other demographic and attitudinal characteristics of YouTube partners’ audiences
- Answer questions around the number of video views, engagement rates, and average time spent watching each video
- Determine the GRPs and reach of YouTube partners across the total population, creating an apples to apples comparison with billboard, print, and TV ad inventory
- Monitor month-over-month trending of YouTube partners’ channels’ data, to preemptively discover YouTube’s rising stars
- Analyze the different dayparts that audiences tend to tune in during, whether it be the weekend early morning or weekday primetime (currently available for U.S. market only)
- Administer custom ad effectiveness studies that reveal the demonstrable value YouTube viewers have for the brands they represent
- Interactively create and optimize complex campaign plans across multiple different media entities, (now including YouTube partners) that reach the exact target audience desired, with the frequency necessary for success