What is Native Monetization? The way I see it, it’s the idea that publishers should be empowered to build, sell, and scale advertising experiences that are organic and authentic to their site’s user experience, rather than just slapping boxes on pages and running interruptive prerolls.
At Sharethrough, we’re proud to be the first technology platform built exclusively for brand content (not traditional ads) and native monetization (not interruption).
We strongly support Fred’s vision of the future where publishers monetize their sites/apps/games/blogs with “natively-integrated” content experiences — and we’re already powering publishers across the industry to do just that.
Check out Fred’s recent OMMA Keynote all about the Fragmentation of Online Marketing.
Side note: it’s ironic and totally annoying that there’s a 30 second preroll before this video.