Awesome new interactive YouTube campaign from Bic Flex 3, brought to you by the same geniuses behind Tipp-Ex’s “Hunter Shoots a Bear.” Starts with a great 1:30 video, and leads into an interactive curling game on the YouTube page.
I’ll write another post soon about all the companies and creative folks involved with creating this new breed of uber-interactive YouTube experiences. All these campaigns are definitely a glimpse of the future of “content, not ads” YouTube marketing.
Creative Director Georges Mohammed-Cherif, kudos to you, sir. :)
Brand: Bic Flex 3