Dan Zarrella (internet marketing genius scientist viral poster-child guru) presents this Samsung-produced demo of their new Social TV product features. There’s still a ton of work to be done before “social TV” lives up to its potential, but this is a great glimpse of the future.

This is a cool example of social video being used beyond just “viral,” but instead as a vehicle for product storytelling. Sure, this video could use some passion, but it’s a start.

Brand: Samsung