The New Science of Viral Ads

via hbr.org Great article from Thales Teixeira at Harvard Business Review on the technology, science, and psychology behind viral advertising.

Guide to Creating Content Like a Publisher

via slideshare.net Great presentation from our friends at Jess3

NPR: 3 Hidden Themes Of This Year’s Super Bowl Ads

Sharethrough in NPR today — exciting! EnlargeCareerBuilders.com/AP Many of this year’s Super Bowl ads, like this one from CareerBuilders.com, play off our affection for animals. text size A A A February 3, 2012 Come Sunday millions of Americans w…

48 Hours of Video Uploaded to YouTube per Minute

via youtube.com

Pushing, Patience and Nonlinear Thinking: AdWeek Panel

Awesome to see this write-up on our panel from yesterday in NYC. More to come! Pushing, Patience and Nonlinear Thinking: How to Succeed at Viral Video Now Advertising Week Panel Talks Strategy for Captain Morgan, Audi and Dentyne Campaigns By: Cot…

The Future of Media is Content, Not Ads

Got to write up a cool article today for Mediapost’s “Future of Media” series about the future of content, not ads and the power of “native monetization.” Check it out! Publishers Take Note: The Future of Media is Content, Not Ads by Dan Greenberg…

NYC Ad Week Panel: The Viral Business

If you’re in NYC next week, you’re invited to Sharethrough’s all-star-studded Advertising Week panel! The list is invite-only, so email me if you want me to put your name on there. The Viral Business: How Brands Can Create Online Video Hit Machine…

Five Signs Social Video Is Closing The Online Ad Spending Gap

Check out this perspective piece I wrote for Mediapost today on the social video market. We’ve been talking a lot recently about brand content (not ads) and discovery (not interruption), and the future of “native monetization” (not boxes on pages)…

Numbers for Social Video Exploding

Originally posted on Digiday by Mike Shields on 8/31/11 A three-year-old San Francisco, Calif. startup you’ve probably never heard of is now the seventh biggest video property on the Web. In fact, according to comScore’s latest video report, in Ju…

Comscore’s First YouTube Rankings

Comscore now tracking YouTube channels like regular TV. Pretty cool glimpse of the future. Top 10 channels via AdAge’s release (click here to see rankings of all YouTube channels): YouTube Channel Uniques (000) Videos/ Viewer Minutes/ Video YOUTUB…