Jackson and Beast

In reaction to our recent article about the future of native monetization, Digiday’s dog Henry says: @dgreenberg Ruh Roh RT @Digiday: Henry is skeptical of native ads. trib.al/Hp8KB4 — Anne Weiskopf (@AnneWeiskopf) May 11, 2012 My dog Jackson and …

NPR: 3 Hidden Themes Of This Year’s Super Bowl Ads

Sharethrough in NPR today — exciting! EnlargeCareerBuilders.com/AP Many of this year’s Super Bowl ads, like this one from CareerBuilders.com, play off our affection for animals. text size A A A February 3, 2012 Come Sunday millions of Americans w…

Every Day Should Be the Super Bowl

New from the Sharethrough Creative Lab….presenting: What’s the one day a year where we don’t fast forward ads, but stop to savor them? Here’s to a world built on Content, not Ads, and Engagement, not Interruption. Every day should be the Super B…

The Values-Driven Startup

Proud to be featured in Dave Kashen’s “Values-Driven Startup” Manifesto on GigaOM today. The values-driven startup The values-driven startup operates according to a set of clearly-defined values, aligned with an inspiring vision and strategy, that…

Why Every Agency Needs an Earned Media Director

Breaking Down The ‘Hostile Disconnect’ Between Creative and Media By: Dan Greenberg Published in AdAge: November 23, 2011 Almost every marketer today is eager to use “earned media” to build their brands online. Earned media, loosely defined as the…

Pushing, Patience and Nonlinear Thinking: AdWeek Panel

Awesome to see this write-up on our panel from yesterday in NYC. More to come! Pushing, Patience and Nonlinear Thinking: How to Succeed at Viral Video Now Advertising Week Panel Talks Strategy for Captain Morgan, Audi and Dentyne Campaigns By: Cot…

The Future of Media is Content, Not Ads

Got to write up a cool article today for Mediapost’s “Future of Media” series about the future of content, not ads and the power of “native monetization.” Check it out! Publishers Take Note: The Future of Media is Content, Not Ads by Dan Greenberg…

NYC Ad Week Panel: The Viral Business

If you’re in NYC next week, you’re invited to Sharethrough’s all-star-studded Advertising Week panel! The list is invite-only, so email me if you want me to put your name on there. The Viral Business: How Brands Can Create Online Video Hit Machine…

Five Signs Social Video Is Closing The Online Ad Spending Gap

Check out this perspective piece I wrote for Mediapost today on the social video market. We’ve been talking a lot recently about brand content (not ads) and discovery (not interruption), and the future of “native monetization” (not boxes on pages)…

Numbers for Social Video Exploding

Originally posted on Digiday by Mike Shields on 8/31/11 A three-year-old San Francisco, Calif. startup you’ve probably never heard of is now the seventh biggest video property on the Web. In fact, according to comScore’s latest video report, in Ju…