4 Harvard Students Invent Soccer Ball That Stores Energy

Posted on June 2, 2012 by contentnotads

Amazing!

Brand: American Express

NIKE FOOTBALL: MY TIME IS NOW

Posted on May 22, 2012 by contentnotads

Audi-produced “Untitled Jersey City Project “

Posted on September 20, 2011 by contentnotads

Awesome new webisode series from Audi. BMW Films set the bar for auto-inspired brand content almost 10 years ago…excited to see how far Audi takes this.

See all episodes here.

Brand: Audi

Kenny Powers, K-Swiss CEO

Posted on July 13, 2011 by contentnotads

This is one of the boldest, coolest brand content campaigns I’ve seen in a while. Can’t wait to see where this goes.

“I’m the motherfuckin’ CEO of K-Swiss, bitch!”

Kenny Powers Gets Signed By K-Swiss – watch more funny videos

Brand: K-Swiss

Agency: 72 and Sunny

There’s also a ton of awesome supporting content on YouTube. Well done, K-Swiss.

CEO Kenny Powers / No Middle Choice

2,891 views – 3 days ago

CEO Kenny Powers / NFL

11,420 views – 3 days ago

CEO Kenny Powers / MMA

2,230 views – 3 days ago

CEO Kenny Powers / Microsoft Tag

11,276 views – 3 days ago

CEO Kenny Powers / Foot Locker

3,130 views – 3 days ago

CEO Kenny Powers / Five-Druple

3,068 views – 3 days ago

CEO Kenny Powers / Blocking Sleds

3,076 views – 3 days ago

Kenny Powers: K-SWISS CEO — Behind the Scenes

349,543 views – 5 days ago

Human Curling via Bic Razors

Posted on April 26, 2011 by contentnotads

Awesome new interactive YouTube campaign from Bic Flex 3, brought to you by the same geniuses behind Tipp-Ex’s “Hunter Shoots a Bear.” Starts with a great 1:30 video, and leads into an interactive curling game on the YouTube page.

I’ll write another post soon about all the companies and creative folks involved with creating this new breed of uber-interactive YouTube experiences. All these campaigns are definitely a glimpse of the future of “content, not ads” YouTube marketing.

Creative Director Georges Mohammed-Cherif, kudos to you, sir. :)