This is the Future of Premium Editorial Content

One of the “grandfathers of Silicon Valley,” Paul Graham (and founder of Y-Combinator) says something that always sits in the back of my head. He says to build important products and important companies, you need to “live in the future, then build…

The Shapes of Stories

I’ve always been inspired by this Kurt Vonnegut pontification on the archetypal “shapes of stories.” Watch and learn about it. Well worth 4 minutes.

Word of Mouth Business Cards

As a media company that focuses on social engagement and the power of sharing, when it comes to new business cards, we thought it’d be a good idea to practice what we preach. To that end, we’ve got some new “word of mouth” business cards I’ve been…

How We’re Building a Values-Driven Lean Advertising Company

Just presented to a team of entrepreneurs at OMD’s GE-sponsored incubator in NYC yesterday. This is a pretty raw, and very transparent look at where Sharethrough came from and how we’ve held ourselves to a values-driven, “lean” culture of failing …

Game Mechanics & Persuasion Theory: How Startups Win by Changing Behavior

If your job hinges on introducing new products and persuading people to change their behavior, I guarantee that being an expert in game dynamics and persuasion theory will make you a leader in your field. Whether you are in social advertising, vir…